Why Most Companies Shouldn’t Do Their Own Online Marketing

Marketing your brand on the internet may be the only thing you need to make your brand a household name in your chosen industry. But, without following the right channel or approach, it will impact your business negatively. Most businesses in a bid to save money do choose to handle their internet marketing without hiring a professional that know the job. That is why most businesses are struggling to grow above their competitors in the same market. Read to the end of this article to learn the reasons why most companies should not do their internet-based marketing services.

Hire internet marketer to save money for your business

Most companies normally spend more on their marketing strategies on the internet due to their lack of expertise in the business. They want to save money for their business, but normally end up spending money. So, if you want to enjoy efficient marketing that will enable you save more money, the best thing for you is to hire a digital marketing agency with expert team.

Get the service of the trained and experienced team for your marketing

There is no need wasting time in your digital marketing trying to handle it yourself. It will be better that you handover the service to the trained and experienced team. Trying to do the job when you lack the expertise  will result to waste of resources. That is what made it necessary that you hire the team that know the job for online marketing services. While your initial cost may be high, the result will be more than you expected.

Avoid hindering your business from growing and scaling

 The goal of every business is to grow bigger and scale as much as possible.  However, most businesses find it difficult to achieve this goal due to their inability to hire the experts for their marketing on the internet. Some companies have ended up hindering the growth of their business by trying to handle marketing service with the in-house marketers. To avoid this mistakes, you should take advantage of the professional marketing service that will yield better result.

Poor marketing technologies

The in-house marketing team in most companies lack the trending technology to handle the service. That is what made it difficult for them to achieve the desired result. Boosting your business and getting it perform better is easy with the help of the expert marketers that know the latest technology to handle the service.

How to Tell If A Digital Marketing Agency Knows What It’s Doing

If you want to tell whether your digital marketing agency is actually working, looking at the quality of their service is a good place to start. PPC or pay per click is a model of internet marketing where advertisers pay a fee each time your ad is clicked. Having PPC is an important tool for any digital marketing agency as it is an effective way to drive traffic to your website. It’s cost effective, fast and reaches out to specific audiences based on age, language and location.

Confirm the knowledge of the marketing agency about SEO

For anyone that wants to enter the chaotic world of digital marketing, SEO or search engine optimization is a term that should be familiar with every business owner. SEO or search engine optimization is an important tool as it helps improves a website by ranking it search results using specific words or phrases. If you choose a digital marketing agency doesn’t make use of SEO, there is a huge chance that your money is going down the drain. Without SEO, customers have no way of knowing about your online presence as a business. In the end, your business could lose valuable customers.

Tips on how to know the reliable digital marketing agency

A digital marketing agency might just be what your business needs to make more profit. It can be a huge investment for your limited budget. Investing in a marketing agency is a big step for your business because you are giving strangers complete responsibility over your business.  So how do you know if a digital marketing agency knows what it’s doing? It can be easier to understand how good your marketing agency is by looking at the following:

  • Quality of their service
  • Pay Per Click advertising
  • SEO or search engine optimization
  • Content Marketing

Confirm the quality of the content produced by the company

Content marketing is also a good way to create value online. With blogs and articles, proper content marketing can even help bring traffic to your site. Proper research is also necessary as the information gained can be used to bring in your target audience. Even social media platforms can be good investment, depending on your agency.

Which Is Better: Internal Marketing Team Or Outside Marketing Agency

When it comes to understanding your company, internal marketing teams have the upper hand. This does not necessarily mean that they are better than outside digital marketing agencies. Of course , the inside knowledge they have can be helpful in business, it can also create their own recommendation which may not be the best for your business plans. Because of this they might overlook something important. Outside marketing agencies clearly do not know you. It will take time for them to understand your business plan. However, they are better than internal teams in the sense that they do not need a lot of training. External teams typically have tools and experience for diagnosis.

The meaning of in house marketing

In house marketing simply means that all marketing activities of a company are handled by employees of the company. In this type of marketing, there are few or none external individuals involved in the company’s marketing strategies. Outside marketing agency involves the use of external individuals in marketing processes. For some time, businesses have continued to argue which one is better between the two. It’s important to know which one to make use of as this will affect your result as a company. You might want to consider the factors when choosing one of the two including:

  • Time
  • Cost
  • Overall productivity
  • Familiarization with company

Learn more about external team for marketing services

In terms of experience, external teams have the upper hand as they understand where your business industry is going as a whole. In strategic planning and decision making, most times internal teams handle these often, about once every few years. Outside marketing agency on the other hand deal with these problems of decision making many times a year. Because of constant decision making, they are much better at understanding business patterns that internal teams don’t see very often. An advantage that internal teams have over outside agencies is that they bring in multiple clients due to working full time. Marketing agencies may not dedicate their full time to your company.

Why you need external agencies for brand marketing

As we mentioned earlier, external agencies have specialized tools that can be used effectively and quickly. Internal tools on the other hand, do not make use of these tools. When it comes to the dealing with huge challenges, external teams are much better than internal teams. Internal teams consist of employees that have other things to do, which means they may not have time for huge challenges. In terms of cost, internal teams and external agencies are about the same. It may seem that internal teams are much cheaper than external teams, but it’s not always the case. Sometimes hiring an outside agency can be a whole lot cheaper than building a team from scratch.


When it comes to which is better between the two, they both have their pros and cons. But depending on your business plan in the long run, either one can be beneficial to your company.